Joe’s Jeans Spring Summer 2014 Ad Campaign

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This is the brand new Joe’s Jeans Spring Summer 2014 ad campaign. The campaign went live for New York Fashion Week and will be showcased on the NYC Taxi TVs! It’s titled ‘Just a Perfect Day’ and features strong-minded, independent men and women who are throwing convention out the window to follow their hearts with no regrets or apologies. It is through this campaign that Joe’s poses a modern challenge for anyone determined to write his or her own story unencumbered by societal standards and opinions.

‘Just a Perfect Day’ features the expanded Weekender Collection, and a shift from metallic structured blazers and leather vests to a sultry series of relaxed, easier fitting fabrics with vintage-inspired prints and styles. I think it’s a really intriguing campaign and the photo above is definitely going to be a popular one! You can get involved with the new Joe’s campaign with the #JustAPerfectDay on social media and let them know your thoughts! Buy Joe’s Jeans online at Shopbop.com.

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– The Fashion Supernova

About Lorna

Hi! I’m Lorna, the owner and founder of The Fashion Supernova as well as the main writer. I started this blog back in July 2012 as a place to share all things fashion with you. As you probably know by now, I also have my own personal style and life blog, Raindrops of Sapphire, and I’m the editor of the top online denim blog as well, so blogging is definitely my passion! This site has since grown to accommodate many writers, guests and internships. Thank you for reading The Fashion Supernova and I hope that you enjoy it!

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