Maison Scotch Amsterdams Blauw SS14 Campaign

Maison Scotch just launched their Amsterdams Blauw Spring/Summer 2014 campaign. The brand new collection celebrates all the cool features of an endless and fun filled summer through the eyes of their indigo girl. They have discovered places that let you escape from everything and travel in style, making some of the most amazing locations. The Amsterdams Blauw campaign has 3 themes to it, summer in the city, Nevada grunge and Hawaiian mirage. You can read about the collections from their own press release just below.

SUMMER IN THE CITY

For Spring/Summer 2014, sophisticated city dwellers combine great fitting iconic styles – such as a buttoned up denim shirt or Breton stripes – with feminine sportswear. Think baseball sweaters and bomber jackets, a silk tank top with lace details, knackered out jeans and high heels. Clean, crisp and luxurious. And we’re doubling up denim this summer, which is a piece of cake with all the different new washes we developed. It is all about that perfect pale-blue shade! We named them ‘Fresh Air’, ‘Blanc de Blancs’, ‘Belle Blue’ and ‘Ivory’ and treated our low rise skinny Parisienne, boyfriend fit Le Garçon and high rise dark skinny Haut with these washes.

NEVADA GRUNGE

Leave the city behind and come as you are, as long as it’s in denim! The grunge look is given an update with skinnies with zip details for a bit of metal and foil printed tees. Think acid washed

and fully embroidered denim jackets and shorts for a modern take on punk styling. Maison bleached and coloured and destructed and repaired favourites like Parisienne and La Bohemienne to make them look as if they’ve been worn at festivals for weeks. Combined with ‘Midnight Run’, an acid washed, embroidered and garment sprayed denim trucker jacket in black and white, you’ll survive any festival.

HAWAIIAN MIRAGE

This is where we add some holiday flavour when our Maison girl travels to tropical getaways. Bold colours, clashing prints and knockout accessories echo in this colourful summer. Vibrant, and just a little bit bonkers, like the digital allover printed skinny La Parisienne ‘Aquarium’ and the brand new slim boyfriend fit Le Petit Ami in coloured denim.

Check out Maison’s lightweight allover printed tunic and pair it with the allover flock printed white La Bohemienne in ‘Velvet Underground’ and heels, or, when temperatures rise, just bare legs and a pair of sandals will do! Highlight of the collection; the introduction of two tone bleach, applied to the Garçon fit and Marie shorts.