Jennifer Garner Max Mara Fall/Winter 2013 Accessories Campaign


Timeless Is Now is the new slogan for the Max Mara Accessories Fall/Winter 2013 campaign. Jennifer Garner has been selected as the face of the brands new accessories line and she looks stunning in these 4 campaign shots!

Beautiful, sophisticated, chic…the spotlight is on the elegant JBag and the exclusive sunglasses, the new classics from Max Mara. The first ever Accessories campaign for which the fashion brand has recruited an actress for the first time: Award-winning actress Jennifer Garner, photographed in New York by Mario Sorrenti.

The campaign captures the hallmark style of Max Mara, enhanced by soft lights and warm shades designed to illustrate not only the practical, feminine style and natural charm of Jennifer Garner, but also the beautifully crafted details, gorgeous shape and superb materials of this new cult item that goes by the name of JBag. Just like the camel coat Garner is wearing in the pictures, the JBag epitomizes all the beauty of the Max Mara heritage, emphasized by the slogan that appears throughout the campaign: Timeless is Now. This is a fundamental concept that effectively sums up the philosophy that is the very essence of Max Mara style, a perfect blend of tradition and innovation.

Encountered backstage, Jennifer Garner will also be appearing with the JBag on the cover of MM Magazine, the coffee table magazine Max Mara publishes twice a year. When asked about her personal style and the new JBag, Garner declared “My style is pragmatic. I like to wear garments that have a real luxurious texture and feel good against the skin.” The actress also adds “I like the size of the JBag. I like that it’s big enough to carry anything you want to stuff in there, but it’s small enough that you won’t lose your keys!” A bag – the JBag – that’s confident, pragmatic and feminine. Just like Jennifer.


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– The Fashion Supernova

About Lorna

Hi! I’m Lorna, the owner and founder of The Fashion Supernova as well as the main writer. I started this blog back in July 2012 as a place to share all things fashion with you. As you probably know by now, I also have my own personal style and life blog, Raindrops of Sapphire, and I’m the editor of the top online denim blog as well, so blogging is definitely my passion! This site has since grown to accommodate many writers, guests and internships. Thank you for reading The Fashion Supernova and I hope that you enjoy it!

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