Hudson Autumn Winter 2013 Let Yourself Go Campaign

Hudson have officially launched their new Autumn/Winter 2013 #LETYOURSELFGO Campaign. The campaign features Georgia May Jagger and Jon Kortajarena, #8 on Forbes Magazine’s “World’s 10 Most Successful Male Models” list. It was shot entirely in the minimal aesthetic of black and white photography with creative and art direction by Patrizio Miceli and his Parisian creative agency Al Dente.

“Our AW’13 #LETYOURSELFGO campaign visually sets the tone that we will build on season after season. We chose black and white photography to start because of it’s minimally beautiful aesthetic and nature,” says Hudson’s creative director, Ben Taverniti.

Ben also stated, “We wanted to create a campaign that revolved around our brand mantra of “LET YOURSELF GO” and visually set the tone which we could build on season after season. We chose black and white photography to start because of it’s minimally beautiful aesthetic and nature,”

The campaign concept focuses on self expression and the brand mantra of “LET YOURSELF GO“. The double page layouts are composed by a hero image on the right hand page, and an animated “LET YOURSELF GO” jump shot on the left page.

Hudson launched their new Autumn/Winter 2013 campaign at Selfridges on Oxford Street in London on July 18th in the new denim studio on level 3. Georgia May Jagger hosted the event and looked amazing. Did any of you go? You can view the shots in the gallery below and also watch a behind the scenes video.