On Saturday 13th July 2013, Chinese Designer Xiao Li, who is studying at The Royal College of Art won the prestigious 2013 ITS Diesel Award. The award was presented by Diesel’s new Artistic Director, Nicola Formichetti and was based on the theme ‘Denim Revolution’. The amazing fashion show and award ceremony had quite a turn out! Numerous international names and the fashion industry media were in attendance.
The jury was captured by the strongly innovative approach applied by Xiao to her interpretation of the brief. Xiao’s proposal was the most consistent with denim heritage and details, but at the same time “revolutionary” in the way she applied innovative silicon techniques to traditional denim details. Extremely modern was also the reference to knitwear and clash with denim.
The DIESEL AWARD celebrates the ideas of young talent and aims to ensure that their dreams become true by offering them a cash prize of € 25,000 that the winner can use, without limitations, to promote her work in the best possible way and to invest in her career. In addition to that, Xiao will be offered an internship of 6 months within the Diesel Creative Team at the company’s Headquarters in Italy and discover all the secrets of working in an innovative and international fashion company.
– The Fashion Supernova
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