ITS Diesel Award 2013


On Saturday 13th July 2013, Chinese Designer Xiao Li, who is studying at The Royal College of Art won the prestigious 2013 ITS Diesel Award. The award was presented by Diesel’s new Artistic Director, Nicola Formichetti and was based on the theme ‘Denim Revolution’. The amazing fashion show and award ceremony had quite a turn out! Numerous international names and the fashion industry media were in attendance.

The jury was captured by the strongly innovative approach applied by Xiao to her interpretation of the brief. Xiao’s proposal was the most consistent with denim heritage and details, but at the same time “revolutionary” in the way she applied innovative silicon techniques to traditional denim details. Extremely modern was also the reference to knitwear and clash with denim.

The DIESEL AWARD celebrates the ideas of young talent and aims to ensure that their dreams become true by offering them a cash prize of € 25,000 that the winner can use, without limitations, to promote her work in the best possible way and to invest in her career. In addition to that, Xiao will be offered an internship of 6 months within the Diesel Creative Team at the company’s Headquarters in Italy and discover all the secrets of working in an innovative and international fashion company.

 Diesel Award GGI02 (Medium)Xiao Li, winner of Diesel Award.

– The Fashion Supernova

About Lorna

Hi! I’m Lorna, the owner and founder of The Fashion Supernova as well as the main writer. I started this blog back in July 2012 as a place to share all things fashion with you. As you probably know by now, I also have my own personal style and life blog, Raindrops of Sapphire, and I’m the editor of the top online denim blog as well, so blogging is definitely my passion! This site has since grown to accommodate many writers, guests and internships. Thank you for reading The Fashion Supernova and I hope that you enjoy it!

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