Well Kept Autumn/Winter 2013 Campaign

Trendy intimates for the cool girl on the go, that’s the moto for the new Well Kept Autumn/Winter 2013 Campaign. Well Kept is a versatile clothing line appropriate for the gym, a night out and everywhere in between.

Designer Brianna DeRose wanted to create a line of chic and comfortable pieces that could be seen on their own or layered, easy to integrate into any woman’s complete look. Her materials range from luxurious stretch woven knits to leathers, reflecting the style of downtown Manhattan. You may recognise the model for this campaign, it’s Corey Kennedy, model, DJ and fashion writer! I think she embodies the collection perfectly! If you want to know more about the brand, check out their background below!

Brianna became keenly aware of what she felt was a missing piece in the market, intimate apparel that is chic yet functional. She saw the glaring lack of intimate pieces that can be worn both to the gym and a night out and everywhere in between, so the idea for her line Well Kept was born. Brianna’s sharp eye, and understanding of a woman’s desire to look and feel fashionable, lets her create intimate pieces that are meant to be seen on their own or layered, integrated into a woman’s complete look. Her designs emphasize and support a woman’s curvature, a direct result of her close study of the female form and movement and her own vibrant athleticism.

The way a piece fits and follows the body in motion is vital in bringing out a woman’s natural sensuality. Sourcing all of her fabrics for Well Kept directly from Paris and New York, her hand chosen luxurious stretch woven knits and leathers fit and feel as beautifully as they look. Brianna sees Well-Kept as the base for every woman’s wardrobe.

“Well-Kept is a collection which even if you are not feeling ‘well-kept’ or unruly, once you put it on… there is an instant confidence that exudes out.”

Well Kept’s Autumn/Winter 2013 collection features bodysuits with mesh paneling; perforated leather sports bras, jersey racer tanks and cashmere slouchy lounge pants.

“The inspiration this season is drawn from minimalist design, Helmut Newton photography, even bits and pieces from 90s cult movie classic, Clueless” explains Brianna.

Standout styles such as the ‘Cher ‘cropped top and the Bobbi top highlights the use of leather details featuring soft lambskin leather detailing that would look great styled with a plaid school girl skirt or slouchy lounge pants and biker boots for a downtown feel.

Producing entirely in New York City, allows Brianna to support the Garment District which is a community that she loves and is proud to be a member of, but also allows her close proximity to production, ensuring that each piece is exactly as she envisioned. Brianna is passionate about helping women look gorgeous and feel comfortable in their own skin. She creates pieces that harness the power of the way a woman feels when she has achieved that ease and letting her radiate that confidence through what she wears.