Nicole Richie: New Macy’s Fashion Line

Nicole Richie is launching a new impulse fashion collection for Macy’s! You can see three sketches which have been released from the 24-30 piece collection and they show what the line was described as by Macy’s chief marketing officer, Martine Reardon. The collection is ‘bohemian chic’ with a “very definitive look, very free style and pays homage to Richie’s style”. The new fashion collection is due to hit the stores and online in mid-September.

The pieces will include maxi dresses, shirts, skirts, cropped tops, fitted jackets and more and will be priced between $49 – $149. I’m intrigued to see what designs she will come out with since I really like her Winter Kate and House of Harlow creations.

Nicole spoke about the collection in a release, saying “Macy’s is the epitome of American fashion, their iconic stamp on the world of retail has not only touched the lives of consumers, but has also become a significant part of pop-culture.” It would seem she’s really excited to be collaborating with them. What do you think of Nicole’s new Macy’s venture? Do you like the designs?