ALLSAINTS is proud to announce Maya Hawke in their Spring 2017 collection film, entitled ‘Far From Here’. It’s an alternative and uplifting take on New York Fashion Week, and the trailer is below, along with five Spring 2017 campaign photos featuring Maya.
Maya captures the essence of the collection perfectly. The daughter of Uma Thurman and Ethan Hawke, she currently attends The Julliard School in New York City, and her personality shines throughout the film. The film signals the start of this seasonal collaboration, evoking the longing to escape the city in search of the space and freedom of summer. The film follows Maya around her hometown of Woodstock in upstate New York, expressing the endless possibilities of youth, to the soundtrack ‘Something on Your Mind’ by Karen Dalton.
Maya is shot wearing her favourite pieces from the Spring 17 collection throughout the film. It’s a “collection that expresses the codes and vices of the city colliding with the pastoral idyll of the countryside. The imagined wardrobe of an innocent ingénue is juxtaposed with the codes of a hard and dangerous city, embodied by the collage of intricate broderie anglaise and patent leather fetish boots.”
“Anyone who spends any time with Maya will tell you that she’s smart, cool and possesses an infectious enthusiasm for new ideas, the creative process, and life in general. And as the title suggests, making this film with Maya is a conscious decision to escape from the city and New York’s increasingly overcrowded fashion week. Taking a trip up to Woodstock with Maya to capture the collection in the environment that inspired it – and then share it a week later with the world – felt more appropriate, more free, more now.” – ALLSAINTS creative director, Wil Beedle.
– The Fashion Supernova