TOPSHOP is proud to unveil its captivating new campaign for Autumn/Winter 2014 starring British supermodel, actress and global star Cara Delevingne. Shot in London by renowned photographer Alasdair McLellan and styled by TOPSHOP Creative Director Kate Phelan, the shoot features Cara wearing key looks from the Autumn/Winter collections in a series of 12 compelling images that capture the young star at her beguiling best.
Cara’s first appearance for TOPSHOP was in 2010 when she featured in a KATE MOSS TOPSHOP campaign video. Her immersion into the brand family continued when she walked for TOPSHOP UNIQUE in the SS13, AW13 and SS14 catwalk shows. Cara’s famed ‘Harlem Shake’ took place backstage at TOPSHOP UNIQUE AW13; the video clip in which she performs the infamous dance move has had over 1.6million views on YouTube. Cara also became the first model to live-stream content from a runway when she carried a ‘Google-cam’, concealed within a handbag, down the TOPSHOP UNIQUE runway, when TOPSHOP partnered with Google during London Fashion Week.
TOPSHOP is renowned for nurturing and developing emerging talent in the design, music, technology and modeling fields. Previous TOPSHOP campaigns have featured Rosie Huntington-Whiteley, Lily Donaldson, Rosie Tapner and Eliza Cummings in the early stages of their careers; best friends Jourdan Dunn and Karlie Kloss famously met on a TOPSHOP campaign shoot. This Autumn/Winter is the first time a TOPSHOP campaign will feature a single girl as Cara alone dominates each image.
The campaign launch coincides with a phase of widespread international growth for the TOPSHOP TOPMAN brands. In the U.S, five new owned stores will open including a new flagship on 5th Avenue, which after the iconic 100,000 sq. ft. Oxford Circus store in London, will be the second largest store in the world. A store in Amsterdam, two further stores in Hong Kong and new market openings in Egypt, New Zealand and Panama demonstrate the brand’s ever growing global reach.
TOPSHOP Owner Sir Philip Green comments:
“I believe that these plans demonstrate our commitment both in the UK and globally for the TOPSHOP and TOPMAN brands, with one of our biggest years of expansion to date. At such an ambitious and exciting time for our many thousands of staff and loyal customers, it is fitting to have a fabulous, young British star such as Cara at the epicentre of our campaign. I am hopeful and confident that this will be the beginning of another strong relationship for TOPSHOP.”
TOPSHOP’s Creative Director Kate Phelan comments:
“Cara is a true TOPSHOP girl. Her style is confident and playful and she can be sophisticated and chic as easily as she can be cool and casual. Putting her spin on everything she makes the TOPSHOP collection her own. Her uninhibited natural energy is intoxicating, she is free spirited and fun.”
TOPSHOP and Cara fans will be delighted by a behind-the-scenes film showing Cara being her quirky and unconventional self on-set. Producer Leigh Johnson captures Cara’s energy and wit as she entertains herself and the TOPSHOP crew, displaying talents for doing ‘the worm’, playing the guitar and for finding magic in the most inanimate of objects. A long running mystery is solved as we reveal where Cara first met her now notorious pet rabbit Cecil.
The Autumn/Winter collection speaks to the diverse and experimental style of a TOPSHOP girl as hero pieces with go-anywhere appeal take centre stage. Starring alongside TOPSHOP icons, the biker jacket, the Jamie jean, the Martha parka, Cara effortlessly personifies London style. Evening wear is re-worked as modern fabrications and astute tailoring play with the concepts of smart/casual dressing and urban sophistication; the statement sequin and feather cocktail dress worn by Cara epitomises this look.
And for those of you interested in some of the pieces, The AW14 Collection lands in stores globally and online from August 2014. The Martha parka retails at £98 and will be in stores from mid-August too! Are you planning on buying anything?
– The Fashion Supernova