DL1961 Spring Summer 2014 Ad Campaign

DL1961 Spring Summer 2014 Campaign 13

Here is the new DL1961 Premium Denim Spring/Summer 2014 campaign! The campaign introduces the brand new launch of the Instasculpt Jean for the ladies and the new Performance Denim for the guys. It was shot on the beaches surrounding New York City by fashion photographer, Boo George and features the lovely models Josephine Skriver and Roch Barbot. The new campaign highlights the easy, light summer feel the Spring/Summer collection encompasses. From sea to shore, DL1961 pays homage to the long, lazy days of New York summer, spent on the beaches of Montauk and the rooftops of New York City.

“As a brand that calls New York home, we love to capture the lifestyle and essence of those who wear DL1961 in their everyday lives – including summertime when denim is more uncommon,” states Sarah Ahmed, DL1961’s Creative Director. “For Spring/Summer the collection embodies the effortless spirit and simplicity of summer through our innovative technologies that keep you cool and comfortable.”

DL1961’s Spring/Summer 2014 collection is designed using the most technologically-advanced, lightweight denim fabrics with immaculate cut and sew detailing. In addition to the brand’s existing revolutionary DLX and dlpro technologies comes DLX Hybrid, a special formula using XFIT Lycra and cotton fibers to achieve a more worn-in look. The fabric has an incredibly soft feel and is available in a wide variety of vintage washes and cuts including the standout Riley boyfriend jean.

For women, DL1961 launches Instasculpt, a revolutionary jean that will micro sculpt your legs, butt and mid-section. This style, priced at $178, has a higher rise and longer inseam to create the sleek and lean look that every woman desires.

Styled throughout the campaign is new novelty denim for women including the Angel eyelet skinny jean ($244), Emma legging fit in new camouflage and floral prints, Angie cargo jean with key pocket placement for slimming effects ($178) and Bardot ultra high-rise crop with scalloped hem, available in multiple washes ($168). This season, DL1961 expands its shorts offering, introducing the roll-up Karlie boyfriend short ($103) and scalloped Casey dolphin short ($138). DL1961 also continues its ready-to-wear collection with a wide range of quilted, pleated denim tanks, a selection of denim jackets and chambray dresses.

For men, DL1961 introduces Performance Denim, advancing the four-way stretch for added comfort, style and 360 degree movement for those with more active lifestyles. Key styles include the Russell slim straight jean ($168), Mason slouchy slim jean ($168) and the Nick slim fit ($168), all available in a variety of washes. DL1961 also introduces a collection of chambray shirts for men. You can shop new DL1961 styles online at Shopbop.com.

DL1961 Spring Summer 2014 Campaign 3DL1961 Spring Summer 2014 Campaign 12DL1961 Spring Summer 2014 Campaign 7DL1961 Spring Summer 2014 Campaign 11DL1961 Spring Summer 2014 Campaign 9DL1961 Spring Summer 2014 CampaignDL1961 Spring Summer 2014 Campaign 15DL1961 Spring Summer 2014 Campaign 10DL1961 Spring Summer 2014 Campaign 4DL1961 Spring Summer 2014 Campaign 8DL1961 Spring Summer 2014 Campaign 2

– The Fashion Supernova

About Lorna

Hi! I’m Lorna, the owner and founder of The Fashion Supernova as well as the main writer. I started this blog back in July 2012 as a place to share all things fashion with you. As you probably know by now, I also have my own personal style and life blog, Raindrops of Sapphire, and I’m the editor of the top online denim blog as well, so blogging is definitely my passion! This site has since grown to accommodate many writers, guests and internships. Thank you for reading The Fashion Supernova and I hope that you enjoy it!

Leave a Reply