Joe's Jeans Spring Summer 2014 Ad Campaign

Joe’s Jeans Spring Summer 2014 Ad Campaign

This is the brand new Joe’s Jeans Spring Summer 2014 ad campaign. The campaign went live for New York Fashion Week and will be showcased on the NYC Taxi TVs! It’s titled ‘Just a Perfect Day’ and features strong-minded, independent men and women who are throwing convention out the window to follow their hearts with no regrets or apologies. It is through this campaign that Joe’s poses a modern challenge for anyone determined to write his or her own story unencumbered by societal standards and opinions.

‘Just a Perfect Day’ features the expanded Weekender Collection, and a shift from metallic structured blazers and leather vests to a sultry series of relaxed, easier fitting fabrics with vintage-inspired prints and styles. I think it’s a really intriguing campaign and the photo above is definitely going to be a popular one! You can get involved with the new Joe’s campaign with the #JustAPerfectDay on social media and let them know your thoughts! Buy Joe’s Jeans online at Shopbop.com.