DL1961 has just released their very first campaign and it’s for their Fall/Winter 2013 collection! It was shot in New York City and the motto behind the campaign is “A Love Story: Denim, Leather and New York”.
DL1961 are taking over Union Square in New York with their campaign images, showcasing their 24/7 denim. The 24/7 jean is a jean that looks just as great at the end of the day as it did the first time you put them on. Boasting the phrase “A 24/7 Jean For A 24/7 City.” The campaign will appear throughout New York City on billboards, taxi cabs, bus stops and metro stations as well on the pages of national magazines including InStyle, People StyleWatch, GQ, Men’s Health, among others, throughout Fall. Isn’t it cool and unique? I love the concept of it!
The new Fall/Winter 2013 campaign features supermodels Karmen Pedaru and Vincent Lacrocq who rock the new styles from the brand. You can see some of the images within this post, but you can see the full campaign and read more about it (including quotes) by clicking here. Fall is my favourite time of year when it comes to fashion and I am loving all of the new campaigns that are coming out at the moment. What do you think of the new DL1961 Fall/Winter 2013 campaign? Do you like it?
– The Fashion Supernova
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