Lana Del Rey: The New Face Of H&M

There have been a lot of rumours flying around that the gorgeous singer Lana Del Rey might be the new face of H&M. Those rumours have just been confirmed as you can see her new campaign shots for H&M’s Autumn/Winter 2012 collection.

Lana wore a pale pink angora blend jumper/sweater with matching colour coated skinny jeans for the campaign. I’m not certain I like the styling, however I think Lana looks incredible! Her hair and make up is done to perfection and she looks so classy!

Donald Schneider, H&M’s creative director, spoke about the shoot to WWD “The mood is very L.A. noir, it’s inspired by our fall collection.”

So what do you think of Lana Del Rey being the new face of H&M? Do you think it’s a good idea? Her style is always casual and she wears a lot of basics, so I think it’s a good fit for the brand. I still can’t get over how gorgeous she looks above either.